Project Three...

So after a lovely weekend free of pitch work it was straight into project three on Monday morning...

Project three is all about increasing a charity's online value according to a live brief that will be presented back to some of the big dogs in the UK media industry (many from our own agencies) and sent over to the charities themselves.

As per usual, we were split into teams and given our charities. My team was given the ileostomy and internal pouch support group- a very niche charity that, to be honest, I had never heard of before! Our task was to improve the website and suggest potential media opportunities to combat the challenges included in the brief. Luckily we cracked on with all the nitty gritty and so were in a good position for when the Squared team moved the day of presentation forward from next Friday to next Thursday. I will of course keep you posted on how this goes next weekend, but for now, all is well. I will urge you if you have friends or family affected by an ileostomy or internal pouch to direct them to http://www.iasupport.org/- the charity is doing some great work and the site hosts an outstanding network of support!

Aside from project work, we have had a panel session around Search Engine Marketing which really reinforced that search is an integral part any media plan/ activity. It has become something the majority of the population do every day and is something that can no longer be ignored by any brand that wants to be taken seriously in the digital world. It is the bread and butter of modern marketing, as it is a clear channel that links the offline world with online allowing for maximum conversion opportunity. It also allows for brands to learn a lot about their consumer's behaviour and tap into their searching mindset; allowing for creativity within search campaigns that are based on the people themselves. As Mark Mitchell (Heard of Search UK at Omnicom Media Group) "let's make search sexy"!

Had a bit of a personal achievement this week- Lizzie (a fellow square) and I made a short presentation about squared in our company meeting. It was hands down the most terrifying thing I have done in my short 21 years and marked a milestone in how much this programme has helped me improve my confidence. To say I am proud of myself would be an under statement. This was a great week.

Again, bit of short post but this week has largely been about project time! Follow @kerrydatlen for regular updates on squared life.