As soon as the previous project was over it was time to start a new one. So, on Tuesday, we were given the brief for project two and divided into new teams who we would be working with for the next three weeks. The task for these three weeks would be persuading a brand who has previously only invested marketing money in offline to move some budget into online. Initially, I wasn't really sure I liked the task in hand but as the week progressed I definitely got more into it. Now, I can report- all is going well and my team is working productively too.
So aside from project work, we also had a workshop on the use of Google adwords. I wish I could say I was any good at it, but... I tried! A big pointer I took from these sessions which I suppose I have been thinking for a while is that ads that are successful work well when you put yourself in the shoes of the recipient. Nowadays, I think it's easy for the marketing industry to get carried away with a big idea without really thinking of the people receiving the ads. This tool box session also taught me the skills needed to be a success in biddable media- something that we are seeing great growth in in the media industry.
Jeremy Bullmore (advertising legend) gave an inspirational talk which completely confirmed how simple marketing/advertising should actually be. He reiterated that the conversations between consumers and brands (we now see openly across social media) is not a phenomenon, but one that was previously unheard. People have always had conversations with brands- we are now just able to hear them. However, the amplification of such opinions are a reminder to brands that each receiver interprets their message very differently, and that more time and care should be taken in producing advertising that sends out a clear message.
Yet another busy week in Squared HQ... follow me on @kerrydatlen for daily updates :)
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